New John Wick 4 poster features an awesome optical illusion
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New John Wick 4 poster features an awesome optical illusion
If you feel that film posters aren't what they once were, you're not alone. Fans have been decrying the banality of the ubiquitous 'floating heads' design for years now, and genuinely original ideas seem few and far between in 2022. But the new John Wick poster is bucking the trend.
At first glance it looks like a simple headshot character poster, but look a little closer and you'll see that John Wick's tie is in fact a hourglass. And it's filled with bullets, because why not? And that's not the only visual flourish – the logo also features an ingenious design touch. (Looking for more inspiration? Check out the best print ads of all time.)
The hourglass tie is certainly a clever optical illusion, and injects some nice drama and mystery into the proceedings (the obvious reading being that time's running out for Mr Wick). And as sartorially-minded among you will know, the hourglass knot is one (rather ostentatious) method of tying a tie – so extra points for ingenuity there.
But the fun doesn't stop there – even the tiny logo in the bottom corner of the poster features a clever hidden message. Highlighted in the JW initials are the numerals IV, denoting that this is indeed John Wick's fourth attempt to escape the clutches of the villainous High Table.
While modern film and TV posters are often disappointing, we've seen a few corkers lately, from that beautiful Dune teaser to that brilliant Japanese crime drama poster. If you're inspired to create a design of your own, take a look at out guide on how to download Photoshop.
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Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).
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